Beauty and Fashion,  Makeup

TATI BEAUTY: Safe ingredients? An in-depth look

Tati Westbrook released her first makeup product, Textured Neutrals Volume 1 palette on the 25 October 2019. Since I have posted my initial thoughts, I purchased the palette and did some deep investigations into the place it is manufactured and the ingredients used. In addition, I also discuss similarities with Colour Pop and other beauty brands produced by Seed Beauty. Looking into the expiry date (or the lack of it), this article is discussing everything that I have seen is missing from other reviews of this palette. 

 

Tati Beauty, (left) Metallic Story, Sequin Story, Matte Story, (upper right corner) Sequin Soothe

 

LAB AND MANUFACTURING DETAILS

 

Tati has mentioned in her video that she used Seed Beauty to create her palette, which is an all in one cosmetic product development, manufacturing and distribution company (Rubin, 2016). This means that it includes manufacturing, shipping and distribution all in one source, which is definitely handy for a start-up company like Tati Beauty, because it reduces the hands-on management of the creator in the administrative sides. This, by all means, does not mean that Tati was not involved in these processes, but it means that she had all these resources in one place, rather than having to look for individual solutions. This option, however, is more expensive (Rubin, 2016).

Seed Beauty is located in California and has produced some big names on the market, such as Kylie Cosmetics, Colour Pop Cosmetics and KKW Beauty, so Tati has really hit high with the production of her palette. (Seed Beauty official website)

Seed Beauty has 1001-5000 employees and combines 60 years of experience in the cosmetic industry. The company states that they combine their experience with a fresh approach to the ever changing beauty world (Seed Beauty LinkedIn).  If you research online you can find their management team and details about their education so it seems like a transparent company.

The president and co-founder of Seed Beauty, Laura Nelson, has emphasised that they offer speed, offering ‘an opportunity to bring the fast-fashion model to beauty’ (Schiffer, InStyle, 2018). This might be the reason why Seed Beauty is popular with fast-growing beauty brands, like Kylie Cosmetics, KKW Beauty or Tati Beauty. 

 

INGREDIENTS

 

 

AURA MATTE, STORY MATTE, POET MATTE*, RITUAL MATTE, SOOTHE MATTE

SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, TALC, BORON NITRIDE, LAUROYL LYSINE, DIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL, DIMETHICONOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL. MAY CONTAIN: ALUMINUM POWDER (CI 77000), BISMUTH OXYCHLORIDE (CI 77163), BLUE 1 LAKE (CI 42090), BRONZE POWDER (CI 77400), CHROMIUM HYDROXIDE GREEN (CI 77289), CHROMIUM OXIDE GREENS (CI 77288), COPPER POWDER (CI 77400), FERRIC AMMONIUM FERROCYANIDE (CI 77510), FERRIC FERROCYANIDE (CI 77510), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), MICA (CI 77019), RED 7 LAKE (CI 15850), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).

 

Tati Beauty, Textured Neutrals Vol 1

AURA MATTE, STORY MATTE, POET MATTE*, RITUAL MATTE, SOOTHE MATTE

*not intended for use in the immediate eye area

 

SYNTHETIC FLUORPHLOGOPITE

bulking agent, which means it is used to dilute solid products or to increase the volume of a product.

ZINC STEARATE 

texture enhancer, thickener, slip agent and colouring agent.

TALC

a common ingredient in powders. It is a naturally occurring magnesium silicate mineral. There has been some controversy with this ingredient. Until 1976 there was no specification that talc had to be free of asbestos, which is what was causing issues and side effects. (Fiume, Boyer and others, 2015) Since then, talc has been under strict regulations in the cosmetic world and in 2010 the International Agency for Research on Cancer (IARC) published that there is limited evidence that talc not containing asbestos or asbestiform fibers can cause any harm. (Fiume, Boyer and others, 2015) 

BORON NITRIDE

similar properties to those of talc. 

LAUROYL LYSINE

skin softening. It also helps the texture of a product.

DIMETHICONE 

silicone. Used very often in cosmetics. Most primers contain it as it creates a barrier on the skin that impediments the loss of water.

CAPRYLIC/CAPRIC TRIGLYCERIDE 

mostly found in hydrating creams. Its main role is to hydrate, but it can also be used as a texture enhancer.

SILICA 

a thickener and absorbent. Certain types of mica can help the equal distribution of pigment in cosmetics. 

PHENOXYETHANOL 

preservative. Safe to use in cosmetics in concentration up to 1%. It is limited to this concentration when used as a preservative because it can cause contact allergies and contact dermatitis (Antczak, 2001, p. 365) However, if used according to the regulations it should not cause any harmful effects. 

CAPRYLYL GLYCOL 

skin conditioning agent. Also a preservative.

DIMETHICONOL 

silicone and emollient. 

TRIETHOXYCAPRYLYLSILANE 

silicone. Also works as an emulsifier. 

ETHYLHEXYLGLYCERIN 

skin softening agent, also used as a preservative.

HEXYLENE GLYCOL 

slip agent.

May Contain

 

ALUMINUM POWDER (CI 77000)

colouring agent, pigment. White or silver colorant, often used to give sparkle to the product. (Antczak, 316)

BISMUTH OXYCHLORIDE (CI 77163)

colouring agent (white colorant).It is an average ingredient, and the first one to raise questions. It is synthetic pearl, having a distinct shimmery, pearlescent look. It adheres well to the skin and it also has absorbent properties. However, Bismuth Oxychloride is manufactured by combining bismuth, a by-product of lead and copper metal refining with chloride and water. It is safe to use in cosmetics, but some people might have a reaction to it. (Antczak, 2001, p.293). It is safe to use in cosmetics according to the EU Cosmetics Regulations as long as strict purity controls are being done. (Commission Regulation EU 2009) 

BLUE 1 LAKE (CI 42090)

colouring agent (blue). Purity criteria controlled by the EU regulations (Commission Regulation EU 2009) 

BRONZE POWDER (CI 77400)  

colouring agent. It is a yellow, scaly crystalline powder.

CHROMIUM HYDROXIDE GREEN (CI 77289) 

colouring agent (green). This dye must be free from chromate ions before use in order to not cause any adverse reactions.

CHROMIUM OXIDE GREENS (CI 77288) 

colouring agent (green). It has to be free from chromatic ions before use in order not to cause adverse reactions. 

COPPER POWDER (CI 77400)

colouring agent (brown), from finely ground copper. 

FERRIC AMMONIUM FERROCYANIDE (CI 77510) 

colouring agent (blue). Safe for the skin and eye area, but not the lips (so maybe stay clear of applying these eyeshadows on your lips). This is because it contains cyanide as a by-product of manufacture, which must be removed before use. The EU regulations for cosmetics state that it has to be free from cyanide ions (Commission Regulation EU 2009). The FDA has set strict limits on the levels of soluble cyanide in this ingredient but has deemed it safe to be used in cosmetics, including the eye area (FDA, 2019)

FERRIC FERROCYANIDE (CI 77510)

colouring agent (dark blue); For specifications and regulations please see above.

IRON OXIDES (CI 77491, CI 77492, CI 77499) 

colouring agents (red, yellow and black).

MANGANESE VIOLET (CI 77742) 

colouring agent (violet)

MICA (CI 77019) 

colouring agent (sparkly white). Used to give sparkle and various degrees of opacity to products. 

RED 7 LAKE (CI 15850)

colouring agent (red). Allowed in all products except eye products sold in the USA. (Antzack, 2001, p. 306) In the EU it has a strict purity criteria (Commission Regulation EU 2009).

RED 40 LAKE (CI 16035) 

colouring agent (red).

TITANIUM DIOXIDE (CI 77891) 

a colouring agent (white), amongst many other things (sunscreen actives, thickener etc.) 

ULTRAMARINES (CI 77007) 

colouring agent (blue).

YELLOW 5 LAKE (CI 19140) 

colouring agent (yellow).

 
Analysis

The ingredients before the ‘may contain’ section are mostly the base of the eyeshadows. They create the consistency and spreadability of the product. Caprylic/Capric Triglyceride is a fantastic ingredient in cosmetic products. It is delicate and hydrates very well. 

The may contain section has all the colouring agents and pigments that are in the palette. Colouring agents in cosmetics are usually subject to strict regulations and are safe to use only when manufactured and used with strict specifications. This goes for any makeup product not just Tati’s.

The only pigments that cannot be used around the eye area is the Red 7 Lake, which is a vegan red pigment (replacing the carmine found in non vegan products), so since only Poet Matte is specified as not safe to use in the immediate eye area, we have to assume that the red tones in this colour are given by Red 7 Lake. It is always good to check the small print on the back of a product, because the information that Poet Matte is not intended to be used in the immediate eye area is quite handy. The same ingredient does not have restrictions in the EU.

Be careful about the Ferric Ammonium Ferrocyanide (CI 77510) which is not allowed to be used on the lips as it can be toxic if inhaled or ingested. As the intended use of this product is for the eyes, it will not cause issues, but please keep that in mind if you want to add some of the shadows to your lips, as you should not do that. Not all sources state this, but it is better to be safe than sorry. It has strict regulations on purity, which if respected, it is said to be safe to be used on the eye area. 

Another ingredient that raises some questions is the Bismuth Oxychloride (CI 77163) which due to its unique crystalline structure, might poke at skin and get stuck in pores, causing irritation. Its purity needs to be strictly checked, but apparently it is its unique structure that can irritate the skin. 

As a consumer I wish no ingredients with the potential of being irritant were used at all, however, these cosmetic products need to have some properties in order to perform well on the skin – they need to spread well on skin, they need to have non-creasing properties and so on. In order to achieve these, all sorts of excipients need to be used (texture enhancers, stabilizers and so on). The problem with this is that a potentially irritant ingredient does not have to be absorbed in the skin to be able to cause a contact dermatitis or redness. 

To see the palette in action please watch my video.

 

 

 

MEMORY MATTE: TITANIUM/TITANIUM DIOXIDE, TRIETHOXYCAPRYLYLSILANE, PHENOXYETHANOL, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, ZINC STEARATE, SYNTHETIC FLUORPHLOGOPITE, BORON NITRIDE, LAUROYL LYSINE, CAPRYLIC/CAPRIC TRIGLYCERIDE, TALC, DIMETHICONE, SILICA, DIMETHICONOL, IRON OXIDES (CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891). 

 

Tati Beauty, Textured Neutrals Vol 1, Memory Matte

 

Some ingredients have already been discussed above for previous shades.

 

IRON OXIDES (CI 77499)  

black pigment

 
Analysis

The base is different from the rest of the mattes. It contains the same ingredients, but in a different order. The black pigment appears in the Iron Oxides CI 77499. For a more in depth analysis please see other sections of his article, as ingredients are repetitive. 

 

 

 

STORY METALLIC, RITUAL METALLIC, AURA METALLIC, POET METALLIC, SOOTHE METALLIC:

DIMETHICONE, SYNTHETIC FLUORPHLOGOPITE, CALCIUM SODIUM BOROSILICATE, BORON NITRIDE, PTFE, ZINC STEARATE, POLYETHYLENE, SILICA, MAGNESIUM MYRISTATE, CYCLOPENTASILOXANE, DIMETHICONOL, PHENOXYETHANOL, POLYSILICONE-11, TIN OXIDE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL. MAY CONTAIN:BISMUTH OXYCHLORIDE (CI 77163), BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), MICA (CI 77019), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140).

 

Tati Beauty, Textured Neutrals Vol 1, STORY METALLIC, RITUAL METALLIC, AURA METALLIC, POET METALLIC, SOOTHE METALLIC

 

Most ingredients have already been discussed for the Mattes (please see above).

 

CALCIUM SODIUM BOROSILICATE 

type of borosilicate glasses used in cosmetics in the form of flakes. 

PTFE 

aka Teflon. Yes, the same teflon used for frying pans to provide a non-stick surface. In cosmetics, it is used to improve the feel of the product. White PTFE is safe to be used in cosmetics under EU Regulations, it did receive some heat over the years. That is because it was mistaken for PFOA, another man-made chemical which poses some health risks. (Cosmetics Info, 2016) 

MAGNESIUM MYRISTATE

is a fatty acid that occurs naturally in some foods. It is used as an anticaking agent, as a film former, as a skin-conditioning agent, as a surfactant and many others. Some myristates are comedogenic (acne promoting) (Antczak, 2001, p. 350)

CYCLOPENTASILOXANE

skin conditioning agent.

POLYSILICONE-11

silicone and texture enhancer.

 
Analysis 

The base is different again, with some ingredients being shifted around. Every horizontal row in the palette has a different texture so it makes sense that the ingredients or their order differ as well. We have some addition, the interesting PTFE, which personally I had no idea about beforehand, Calcium Sodium Borosilicate, the magnesium myristate, the cyclopentasiloxane and the polysilicone-11. All these are texture enhancers, so it is safe to assume that they all add to the metallic texture of the eyeshadow. The Calcium Sodium Borosilicate is mostly used in the form of sparkly flakes, so this adds sparkle to the shadows. For a full analysis of this formula please also read the analysis of the matte shadows. 

 

 

MEMORY METALLIC*:

CALCIUM ALUMINUM BOROSILICATE, CALCIUM SODIUM BOROSILICATE, OCTYLDODECYL STEAROYL STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARATE, POLYHYDROXYSTEARIC ACID, SYNTHETIC FLUORPHLOGOPITE, PTFE, JOJOBA ESTERS, SILICA, SYNTHETIC BEESWAX, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, ISOSTEARIC ACID, PHENOXYETHANOL, LECITHIN POLYGLYCERYL-3 POLYRICINOLEATE, CAPRYLYL GLYCOL, TIN OXIDE, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, ACACIA DECURRENS EXTRACT, POLYGLYCERIN-3, IRON OXIDES (CI 77491, CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891).

 

Tati Beauty, Textured Neutrals Vol 1, MEMORY METALLIC*

*not intended for use in the immediate eye area

 

Some ingredients have been previously discussed (see above).

 

CALCIUM ALUMINUM BOROSILICATE 

texture enhancer. 

OCTYLDODECYL STEAROYL STEARATE . 

an amber yellow liquid that slows the loss of water from the skin. It is also used to increase the thickness of the lipid portion of cosmetics

POLYHYDROXYSTEARIC ACID 

thickener and stabilizer.

JOJOBA ESTERS

It is a mixture of esters from jojoba oil and hydrogenated jojoba oil. It is an emollient and scrub agent. The rounded jojoba beads can be used in facial scrubs. It has a wax-like texture.

SYNTHETIC BEESWAX

a synthetic form of beeswax, used as a thickener and emulsifier. 

HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL 

sunflower oil.  It helps replenish and strengthen skin. It is beneficial for dry and hydrated skin. It also has a calming effect. 

ISOSTEARIC ACID 

texture enhancer.

LECITHIN POLYGLYCERYL-3 POLYRICINOLEATE 

Emulsifier. There is not much information available about this one.

ACACIA DECURRENS EXTRACT 

Skin conditioning agent and emollient.

POLYGLYCERIN-3 

skin conditioning agent 

 
Analysis

The formula for the Memory Metallic shade stands out from the rest. There are, however,  some repetitive ingredients from the other shadows already discussed, so please make sure to also read the previous analysis in order to get the full picture.

The ingredient that is usually thought to be fantastic in cosmetic product is the sunflower oil, which has many beneficial properties for dry and dehydrated skin.

I assume that it is the Jojoba Esters that makes this shadows not suitable for use in the immediate eye area, as it is often used in scrubs. It is often considered a fantastic ingredient in cosmetics. However, due to its property and the texture of the ingredient (gritty), if it gets into your eyes it might hurt you.

 

 

 

MEMORY SEQUIN, RITUAL SEQUIN, STORY SEQUIN, AURA SEQUIN, POET SEQUIN*, SOOTHE SEQUIN:

CALCIUM SODIUM BOROSILICATE, TALC, ZINC STEARATE, BORON NITRIDE, LAUROYL LYSINE, PTFE, SILICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, PHENOXYETHANOL, DIMETHICONE, SYNTHETIC FLUORPHLOGOPITE, CAPRYLYL GLYCOL, TRIETHOXYCAPRYLYLSILANE, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, DIMETHICONOL, TIN OXIDE. MAY CONTAIN: ALUMINUM POWDER (CI 77000), BISMUTH OXYCHLORIDE (CI 77163), BLUE 1 LAKE (CI 42090), BRONZE POWDER (CI 77400), CHROMIUM HYDROXIDE GREEN (CI 77289), CHROMIUM OXIDE GREENS (CI 77288), COPPER POWDER (CI 77400), FERRIC AMMONIUM FERROCYANIDE (CI 77510), FERRIC FERROCYANIDE (CI 77510), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), MICA (CI 77019), RED 7 LAKE (CI 15850), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).

 
Analysis

There is no new ingredient found in the sequin shades, so please just have a look at the previous tables containing brief explanations of the ingredients. We have a similar base to that of the metallics and the mattes. We encounter the teflon again, in combination with some other texture enhancers and base-producing ingredients. Similar to the metallics, we have the sparkly flakes which create the beautiful sequin effect. The pigments are the same, with the inclusion of the Red 7 Lake (CI 15850) which is probably the reason why Poet Sequin is not intended for the immediate area of the eye. 

 

 

 

MEMORY GLITTER*, AURA GLITTER*, STORY GLITTER*, POET GLITTER*, RITUAL GLITTER*, SOOTHE GLITTER*:

POLYETHYLENE TEREPHTHALATE, RICINUS COMMUNIS (CASTOR) SEED OIL, POLYBUTYLENE TEREPHTHALATE, SYNTHETIC WAX, SYNTHETIC FLUORPHLOGOPITE, COCOS NUCIFERA (COCONUT) OIL, POLYMETHYL METHACRYLATE, POLYURETHANE 33, LAUROYL LYSINE, MAGNESIUM MYRISTATE, ETHYLENE VINYL ACETATE, ACRYLATES COPOLYMER, CHLORPHENESIN, DEHYDROACETIC ACID, ETHYLENE/VA COPOLYMER, SILICA, ALUMINUM. MAY CONTAIN: ALUMINUM POWDER (CI 77000), BISMUTH OXYCHLORIDE (CI 77163), BLACK 2 (CI 77266), BLUE 1 LAKE (CI 42090), BRONZE POWDER (CI 77400), CHROMIUM HYDROXIDE GREEN (CI 77289), CHROMIUM OXIDE GREENS (CI 77288), COPPER POWDER (CI 77400), FERRIC AMMONIUM FERROCYANIDE (CI 77510), FERRIC FERROCYANIDE (CI 77510), IRON OXIDES (CI 77491, CI 77492, CI 77499), MANGANESE VIOLET (CI 77742), MICA (CI 77019), RED 7 (CI 15850), RED 34 (CI 15880), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891), ULTRAMARINES (CI 77007), YELLOW 5 LAKE (CI 19140).

*NOT INTENDED FOR USE IN THE IMMEDIATE EYE AREA.

 

Tati Beauty, Textured Neutrals Vol 1, MEMORY GLITTER*, AURA GLITTER*, STORY GLITTER*, POET GLITTER*, RITUAL GLITTER*, SOOTHE GLITTER*

*not intended for use in the immediate eye area

 

Some ingredients have already been discussed in the tables above.

 

POLYETHYLENE TEREPHTHALATE

Commonly abbreviated as PET, is the most common form of thermoplastic polymer used in all sorts of packaging. This means that the first ingredient in the glitter shadows is basically nothing other than plastic. In makeup it is used because it increases the thickness of the lipid portion of the product. It dries as a thin coating on the skin. Cosmetic glitter is made from sheets of plastic, so it is possible that the PET as first ingredient in this palette is no other than the glitter itself. 

RICINUS COMMUNIS (CASTOR) SEED OIL

Commonly known as the magic oil that makes our lashes and eyebrows grow faster (it is a myth by the way), it is an oil used as an emollient. When it dries, it forms a solid film, so again, it was probably used to contain all that glitter into one place. 

SYNTHETIC WAX

Texture enhancer

COCOS NUCIFERA (COCONUT) OIL

A fantastic ingredient in cosmetics because it is rich in proteins, fatty acids and B vitamins. It has skin softening properties and is probably used here to contain the glitter and to ensure as much smoothness as possible, due to the grittiness of the glitter in general. This will also help the glitter stick to the eyelid. All that being said, it can be a skin irritant for some people. (Antczak, 2001, p. 323)

POLYURETHANE 33

Binding agent. It is a complex polymer. 

ETHYLENE VINYL ACETATE

Another polymer.

DEHYDROACETIC ACID

Preservative. Restrictions of use (concentration is controlled). It is harmful if inhaled.

ETHYLENE/VA COPOLYMER

Film forming agent.

BLACK 2 (CI 77266)

Pigment (black), consisting of carbon particles. It has a strict purity criteria that needs to be followed.

ALUMINUM

Used extensively in cosmetic products, functioning as pigments and thickening agent. 

RED 34 (CI 15880)

Pigment (red). FDA poses strict regulations on this one, and it is not intended to be used on the lips or the area of the eyes. The EU regulations allows it in all cosmetics products. 

 
Analysis

None of the glitters are intended for use in the immediate eye area. This is due to the fact that the glitter is a foreign object that if placed inside your eye might cause irritation. Do not ingest this glitter and treat it as carefully as possible. Try place it carefully on the eyelids and do not rub afterwards. Some of these ingredients, like PET, were not even found in the EU Cosmetic Regulations. 

The addition of the oils allows the glitter shadows in this palette to grip to our skin and stay put. Most glitter eyeshadows just fluff around and they are difficult to use, but the formula in Tati Beauty is relatively easy to use. However, it still has major fall out and over time it spreads everywhere (watch my video to see the glitters in action).  

For a full analysis please read the other sections of this article.

 

 

TATI BEAUTY INGREDIENTS VERSUS COLOUR POP

 

It is logical to believe that since both Tati Beauty and Colour Pop are produced by Seed Beauty labs they share some common factors. I checked the ingredients of the Colour Pop eyeshadows and I could not help but notice some similarities between their formula and Tati’s. For example, take the whatever eyeshadow palette by Colour Pop:

*purple colour used for common ingredients 

 

Colour Pop, whatever, shade Pink Slip

Tati Beauty, Textured Neutrals Vol 1, matte shades 

Synthetic Fluorphlogopite, Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/ Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Titanium Dioxide (CI 77891)

Synthetic Fluorphlogopite, Zinc Stearate, Talc, Boron Nitride,  Lauroyl Lysine, Dimethicone, Caprylic/ Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Triethoxycaprylylsilane, Ethylhexylglycerin, Hexylene Glycol. May Contain: Aluminium Powder (CI 77000), Bismuth Oxychloride (CI 77163), Blue 1 Lake (CI 42090), Bronze Powder (CI 77400), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Copper Powder (CI77400), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510), Iron Oxides  (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Mica (77019), Red 7 Lake (CI 15850), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Yellow 5 Lake (CI 19140). 

Other pigments in the same Colour Pop Palette: Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Bismuth Oxychloride (CI 77163), Red 7 Lake (CI 15850).

 

 

The ingredients that form the base of the eyeshadows are extremely similar. In some sections, the ingredients are identical. The pigments are very similar as well, but Colour Pop’s palette whatever does not have all pigments because it does not contain some colours that the Textured Neutrals has. That being said, I do have to admit I am quite disappointed at finding this. Sure, to create an eyeshadow most companies will use similar ingredients because eyeshadow is eyeshadow, but what bothers me are sequences in the ingredient list which are identical, including the order of the ingredients. 

 

I also had a look at the glitters: 

Colour Pop, truly madly deeply eyeshadow palette, shade Indio

Tati Beauty Textured Neutrals, Glitter shades

Polyethylene Terephthalate, Dimethicone, Polymethyl Methacrylate, Lauroyl Lysine, Polyurethane 33, Magnesium Myristate, Chlorphenesin, Dehydroacetic Acid, Aluminium. May contain: Iron Oxides (CI 77492), Red 7 Lake (CI 15850), Red 34 (CI 15880), Yellow 5 (CI 19140). 

Polyethylene Terephthalate, Ricinus Communis (Castor) Seed Oil, Polybutylene Terephthalate, Synthetic Wax, Synthetic Fluorphlogopite, Cocos Nucifera (coconut) oil, Polymethyl Methacrylate, Polyurethane 33, Lauroyl Lysine, Magnesium Myristate, Chlorphenesin, Ethylene Vinyl Acetate, Acrylates Copolymer, Chlorphenesin, Dehydroacetic Acid, Ethylene/va Copolymer, Silica, Aluminium. May contain (for a full list of pigments please see the ingredient analysis section of this article).

 
Tati Beauty, Aura and Poet glitters

 

Tati’s glitters have similar ingredients but this time, the formula is unique. In common with Colour Pop’s formula we have Polyethylene Terephthalate as the first ingredient in both, then we also have in both formulas Polymethyl Methacrylate, Lauroyl Lysine, Polyurethane 33, Magnesium Myristate, Chlorphenesin, Dehydroacetic Acid, Aluminium. What Tati has added that is unique, and this is the detail that she mentioned in her videos as well, is an oil base to the glitter shadows. She added castor seed oil and coconut oil. On top of these the Tati Beauty formula also has more texture enhancers. Unfortunately I never had the chance to try Colour Pop glitters to be able to compare their texture and performance, but the base still has a lot of similarities. Could this be the glitter itself? 

I wish I could look into the Kylie Cosmetics as well for eyeshadow ingredients comparison,  but I could not find any ingredients for her eyeshadows (?!). The same happened for KKW Beauty. What I did notice that is similar, are their websites. My point is that you can notice a lot of similarities between these brands because they are all produced by Seed Beauty. Even their websites are very similar. Also, the packaging for Tati Beauty reminded me immediately of KKW Beauty, having the same clean, simplistic packaging with the bold contemporary text. 

 

 Watch my video to hear more about my opinion of the packaging.

 

NO EXPIRY DATE?!

At the time I am writing this article, there is no expiry date for this palette. There is no indication of the validity after opening either. In the USA there are no requirements or regulations by law that a cosmetic manufacturer has to print expiration dates on the labels of the products, so technically TATi BEAUTY is not doing anything wrong. However, since I live in the EU I am completely astonished by the fact that there is no expiry date after opening. How am I supposed to know for how long it is safe to use this palette on my eyes? How do I know if it is 6 months, 12 or 24? 

You can tell when a product is expired because its texture changes. For an eyeshadow palette, the shadows usually get hard (less soft) and there is not much pigment coming off. Sometimes there is also cracking, mould or change in colour. However, I would still like to know why there is no expiry date on the product, and the expiry date was something that a pharmacist was concerned about regarding Halo Beauty as well. 

Knowing the expiry date is important for your pocket as well – how long will this expensive item last? When you are spending $48 on an eyeshadow palette is important to know if you can use it for 6 months, or 24. For example, the chatter about mascara not being worth a high price point comes from its expiry date. Mascaras usually have 6 months validity after opening, but most dry out after three months. Sometimes when purchasing a pricier makeup item it is important to know for how long we can use it for. 

 

CONCERNS AND OVERVIEW

 

I am no chemist or scientist, so please keep in mind that these analysis have been written from the perspective of a consumer. Overall, the ingredients do not seem to pose any serious harm – as long as they are only used for the purpose stated. Do I think that Tati Beauty eyeshadows have the best of formula ever? No, as it still has some so and so ingredients. Also, besides looking objectively at the ingredient’s list, the performance of this product is what worries me the most. This, however, is subjective, and does not mean that it will perform the same for you. To see the full review of the performance of this palette please watch the video below.

Watch my review of the palette + Wear test 

 

Glossary 

 

What does the name of the palette really mean? 

‘Textured Neutrals’

Neutrals colours are colours such as grey, light brown, cream, beige, ivory. (Longman Dictionary)

Texture is the way a material or surface feels when you touch it (soft, firm, smooth, silky, velvety, rough, creamy, crunchy etc.) (Longman Dictionary).

 

What does monochromatic mean?

Monochromatic means that it is in shades of only one colour, so it does not have a colour shifting property. (Longman Dictionary)

 

More Tati Beauty content

EVERYTHING about Tati Westbrook’s eyeshadow Palette Vol.1

Tati Beauty failed the Wear Test?! 

 

Halo Beauty Articles

Halo Beauty Kiwi Seed Booster – How is it different? A pharmacist’s opinion

Tati Westbrook’s brand, Halo Beauty – is it worth it? A pharmacist’s opinion

A pharmacist’s take on Halo Beauty: His & Hers Multivitamins

 

 

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Disclaimer

The author of this article is not a chemist or a scientist. The scientific part of this article has been written based on consulting a variety of acknowledged sources. However, it is by no means a full picture of the ingredients discussed. This article contains the basic information about chemical ingredients and does not go in depth. For a full analysis of each ingredient please do your own research.

 This article is for informational purposes only.

Not sponsored.

Images © Lipstick Cafe 

 

Sources:

CFR – Code of Federal Regulations Title 21, April  2019, Accessed November 2019. Available here.

Chad Rubin, Unboxing: Kylie Cosmetics, Learning From New Up & Coming Brands, Skubana, 29 June 2016, Accessed November 2019. Available here. 

Colour Pop, truly madly deeply, Accessed November 2019. Available here

Colour Pop, whatever, Accessed November 2019. Available here

Cosmetics Info, various articles, accessed November 2019: available here

Dr Stephen and Gina Antczak, Cosmetics Unmasked, 2001. 

European Commission, Cosmetics – CosIng, 2019, Accessed November 2019. Available here

FDA, Color Additives and Cosmetics: Fact Sheet, 2019, Accessed November 2019. Available here

Monice Fiume ,  Ivan Boyer, Wilma F. Bergfeld, Donald V. Belsito, Ronald A. Hill, urtis D. Klaassen, Daniel C. Liebler, James G. Marks, Jr, Ronald C. Shank, Thomas J. Slaga, Paul W. Snyder, F. Alan Andersen, Safety Assessment of Talc as Used in Cosmetics, July 2015, accessed November 2019. Available here.

Official Journal of the European Union, REGULATION (EC) No 1223/2009 of the European Parliament and of the Council of 30 November 2009 on cosmetic products, 2009, Accessed November 2019. Available here.

Official Journal of the European Union, Volume 56, 25 April 2013, Accessed November 2019. Available here.

Paula’s Choice, Ingredient Dictionary, Accessed November 2019. Available here.

Polytetrafluoroethylene (Teflon), Cosmetics Info,  2016, Accessed November 2019 Available here

Schiffer Jessica, The Secret Company Behind KKW Beauty and Kylie Cosmetics, InStyle, 2019, accessed November 2019:  available here

SEED Beauty Official LinkedIn, Accessed November 2019, Available here

Seed Beauty Official Website, Accessed November 2019. Available here

Tati Westbrook, Tati Beauty Review… Totally Biased!!! Accessed October 2019, Available here

Textured Neutrals Vol 1, Tati Beauty official website, Accessed November 2019. Available here

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